Compliance & Regulatory Advisory
Comprehensive coverage of FDA, CPSC, FTC labeling regulations, UPC/GTIN registration, insurance requirements, and retailer-specific compliance standards.
U.S. Retail Channel Experts
U.S. Retail Channel Expansion
Consulting & Managed Services
We help brands navigate the critical steps between compliance, retailer onboarding, and channel execution — enabling fast shelf placement, low-risk market entry, and sustained scalable growth.
Full Compliance
Fast Onboarding
Scalable Growth
Capabilities
Full-Lifecycle Retail Channel Services
From market readiness to scalable growth, we deliver end-to-end consulting and execution support across every stage of your retail journey.
Retailer Onboarding & EDI Integration
End-to-end vendor registration, Retail Link / Partners Online configuration, item setup, EDI integration, and go-live support.
Buyer Relationship & Pitch Support
Category review preparation, sell sheet design, buyer meeting coordination, pricing strategy, and channel positioning.
Supply Chain & Logistics
3PL selection, warehouse compliance (OTIF / MABD), routing guide execution, and distribution center onboarding.
Post-Launch Growth
Promotional planning, retail media activation, replenishment optimization, and multi-channel expansion strategy to drive sustained revenue growth.
End-to-End Managed Service
Full-lifecycle managed engagement from readiness assessment through shelf placement, with a dedicated project manager to minimize your internal resource burden.
Retail Coverage
Partnering with Leading U.S. Retailers
We help brands secure placement across America's top mass-market, club, grocery, and e-commerce channels — with additional support for regional and specialty retailers.
Walmart
Walmart.com
The world's largest retailer, with 4,700+ U.S. locations and a rapidly growing online marketplace.
Target
Target Plus
Premium mass-market retailer with 1,900+ stores and the Target Plus online platform, appealing to mid-to-high-income consumers.
Costco
Costco.com
Membership-based warehouse club known for high average order value, strong repeat purchases, and unique Roadshow entry opportunities.
Sam's Club
Membership Wholesale
Walmart's membership warehouse division, covering 600+ locations across key U.S. markets.
Kroger
Grocery Leader
America's largest supermarket chain with 2,700+ stores — the go-to channel for food and beverage brands.
Amazon
E-Commerce
Complementary e-commerce channel with full support for both Vendor Central and Seller Central models.
Our Approach
A Structured Four-Phase Methodology
From assessment to growth, every phase is guided by clear milestones and well-defined deliverables.
Assess
Market readiness audit, competitive landscape analysis, and retailer fit scoring to define the optimal path to shelf.
Prepare
Compliance remediation, packaging and labeling review, and vendor documentation to meet retailer entry standards.
Launch
Buyer outreach, category review submission, vendor system registration, and end-to-end go-live execution.
Scale
Performance analytics, promotional strategy, geographic expansion, and multi-channel growth to sustain long-term revenue.
About VelaLink
Bridging Brands and
American Retail Shelves
VelaLink is a U.S.-based channel consulting team with extensive hands-on experience in the retail industry. We combine firsthand buyer-side knowledge with deep cross-border trade expertise to help international brands overcome every barrier between product compliance and shelf placement.
Our team members have held buying and merchandising roles at leading retailers including Walmart and Target, giving us an insider's understanding of how U.S. retail ecosystems operate. That means you receive more than advisory — you get a truly actionable go-to-market execution plan.
50+
Brands Onboarded
6
Major Channels
10+
Countries of Origin
95%
Client Retention Rate